How to wear a fragrance that means something

Fragrance is not decoration. It is the last thing you put on and the first thing another person notices, and it deserves the same attention you give to a well-cut sleeve.

Apply to warm, moisturised skin — the pulse at the wrist, the base of the throat, the inside of the elbow. Never rub. Friction fractures the top notes and shortens the life of the composition by hours.

Two sprays are a statement. Four are an announcement. We compose for the former.